Sandvik’s Nuclear Core: Meet the Team - Magnus Brodin

Meet the core of Sandvik’s nuclear division–our team. In our new Nuclear Core series, we’ll introduce the faces behind this team and hear their insights on the nuclear industry.

1. What is your role at Sandvik?

As a global marketing and sales manager, I’m responsible for everything from generating interest in Sandvik to closing an order. On any given day, I’m working at a different stage of an enquiry or an order for the nuclear power industry. Projects in this realm can be long and complicated – often one year or more – so there are various technical meetings, legal discussions and commercial negotiations that I’m often part of.

I manage a team of 12 across Europe, Asia and North America, and we frequently collaborate with our production facilities around the globe. I travel for the most part of my time, globally, most recently to China, Korea, and other countries in Asia, the U.S., Canada and Europe. Meeting in-person is crucial to building a relationship and handling complicated topics, as well as visiting customers’ production sites.

2. How is sales and marketing in the nuclear industry different than other industries?

I’ve worked for Sandvik for almost 20 years, and I have been a part of most accounts and industries during that time. The main difference between more commercial accounts is the size of the projects and the technical and legal complexities. There are also fewer customers and key decision-makers in the market. This limited new customer acquisition changes the dynamic of the business development and I love the challenge that brings.

3. What do you think is next for the nuclear industry?

Global politics plays a major role in nuclear because political support is a necessity for new builds. The need for electricity is rapidly growing – especially in developing economies – which develops into a great opportunity for the nuclear industry. With a modern nuclear power generation supply, carbon emission-free electricity will support an environmental shift.

4. What does Sandvik bring to the nuclear industry?

The nuclear industry is extremely conservative, so it wants products that have been tested and proven successful time and time again. With 60 years of experience in nuclear, Sandvik has been a supplier from the early age of the industry. We’re known worldwide for our research and development, which builds confidence in the quality of our products. Furthermore, Sandvik has its own state-of-the-art tube mill in Sweden supplied by our own steel melting, which offers full quality control, transparency and consistency. Between our long reference list and experience, our internationally recognized R&D and our own tube mill, we offer a competitive advantage to the nuclear industry.

5. And finally, what makes you excited to go to work every day?

I’m a true business person, and at the end of the day, I’m excited when we book orders and when we help deliver products that exceed our customers’ expectations to solve their challenges and make them more competitive. I’m the happiest when we have managed to solve a problem for the customer because those customers come back with another order. Business is complex and it should be challenging, that’s what makes it fun and that’s when we perform at our best.

Want to learn more about Sandvik’s nuclear manufacturing process? Watch The Making of a Nuclear Tube: From Melt to Finished Product.

Magnus Brodin
Global Marketing and Sales Manager
Business Unit:
Sandviken, Sweden