Sandvik’s Nuclear Core: Meet the Team – Anders Frelin

Meet the core of Sandvik’s nuclear division–our team. In our new Nuclear Core series, we’ll introduce the faces behind this team and hear their insights on the nuclear industry.

What is your history and role at Sandvik?

I graduated as a marketing major from Uppsala University and started out in the Telecom industry with a quick detour to the IT sector before I joined Sandvik in 2002. Over the years, I started working with titanium and zirconium tubes, and later cladding tubes before I became a regional sales manager for nuclear products in the Americas. Meeting with designers, fabricators, legislators, and end-users created a very good learning environment for nuclear products. We visited nuclear power plants and learned the complex customer requirements, as well as the legal regulations.

When I came back to Sandviken in 2013, I became the regional marketing and sales manager for nuclear in EMEA. Now I manage a team across Europe that handles everything from product offerings to project management, including customer orders and quality assurance. Nuclear projects are always long-term, which is why it is important to work closely with our customers and have a lot of interaction with them. In addition, we organize shows and exhibitions, with the aim to generate new customer prospects. I frequently travel to the territories I cover, especially to the UK and France, where most activities for new builds are underway now. To sum it up, I would say my team always works directly with our customers to find the best solutions for their nuclear projects.

What frequently asked question do you get from customers?

I most frequently get asked for nuclear project and delivery references. With 60 years of experience in the nuclear industry, we are always prepared to provide customers with a list of references from our long tradition as a high-quality supplier.

Are there any organizations or publications you routinely follow to stay updated on the nuclear industry?

I’ve been a member of the American Nuclear Society (ANS) since 2010. I attend shows when possible and use them to stay involved with recent developments, technical information and trends. I attend the Nuclear Industry Association (NIA) meetings in the UK every other month and I also subscribe to Nuclear Engineering to keep up to date with industry news.

Where do you see the nuclear industry in the next 5 years?

The nuclear industry continues to prove its position as a safe, reliable, and cost-efficient solution. New build projects require extensive investments and will take 10 years from project start to when the nuclear power plant is connected to the grid. The smaller, modular designed and scalable reactor (SMR) design is a new concept that is gaining momentum, which I think is very exciting for both the industry and the decision-making politicians. Overall, there are new opportunities on the horizon in a changing industry with new engineering solutions. It will be interesting to see what happens.

What makes you excited to go to work every day?

To work together with my team to solve our customers’ challenges. Also, the collaborative teamwork in an international environment where you meet people from different functions is rewarding, especially when you exceed customers’ expectations and you feel it will pave the way for new business opportunities.

What advice would you give to someone who wants to enter the nuclear industry?

I’d remind him or her that it's a rather conservative industry but at the same time rewarding to offer unique competitive and safe solutions. You can’t go into it expecting quick wins; consistency and hard work will pay off. And with a new generation of engineers, designs are evolving, a generational shift has started with a lot of opportunities arising.

Want to learn more about Sandvik’s nuclear products and services? Get a behind-the-scenes look at our nuclear manufacturing process.

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Name:
Anders Frelin
Title:
Regional Sales & Marketing Manager EMEA
Business Unit:
Energy
Location:
Sandviken, Sweden